We’ve all been there when it comes to blogging burnout. Here’s how you can stay inspired and get your blogging mojo back with my top tips…
Blogging is such a funny old business. It’s a real rollercoaster of emotions; one minute you’re up and you can almost picture yourself handing in your notice to do this full time… and the next minute you’re beating yourself up for having the audacity to even entertain such a thought. Sound familiar?
I’m a relatively new blogger. I started blogging in October last year and I’ve been tinkering away for a little while, writing a couple of posts a week. However, all the lockdown business has meant I’ve actually had a bit more time to spend on it, and I’ve got the bug back hard. I guess I’ve started to take it a bit more seriously and I want to try and work out how to drive more traffic to my site – rather than feeling like there are only two whole people in the world reading it.
I started implementing a Pinterest strategy at the beginning of April, courtesy of Ell Duclos’s amazing Pinterest course, and I saw a huge leap in my engagement pretty much straight away. I got my head around Canva and started creating decent looking pins, I paid attention to my board and pin descriptions, and then I wrote something on the best ways to motivate yourself to work out during quarantine that seemed to land. My pins for this post went a teensie bit viral and I got nearly 200 blog views in a day. I know that’s TINY for many bloggers out there but, for me, that was the most views I’d ever had in a 24 hours. All of a sudden everything seemed to be… working. It sounds silly, but in my head I was like: this is it. I’ve cracked it. This is what I’ve been trying to do for so long now and now it’s actually happened. I was so happy. I allowed myself to dream the dream. And then it crashed.
Well, not crashed exactly. It just went back to normal. My pins continued to do relatively well (in comparison to how they were pre-course) and I was pulling in more blog views than ever before, but because the bar had been raised I couldn’t help but be disappointed in them. I wanted to be growing, not standing still. And then I would get that voice in my head telling me how I was kidding myself thinking I could make something of this and I should just give up and stop being ridiculous.
I’m still on track for 2-3k views this month, and if you’d have told me that a few weeks ago I never would have believed you. Again I know it’s not very much for a lot of bloggers, but it’s a milestone for me. So I’m trying to keep that in mind when I get bummed about a pin not doing as well as I’d have hoped or a blog post only getting a handful of views. It’s a learning curve, but I’m ready for it.
Here are my do’s and don’ts on how you can avoid blogging burnout….
Do celebrate the small wins
Sometimes it can be hard to see the wood for the trees and when you’re feeling bummed you lose sight of all the amazing things you HAVE achieved. Likewise, it doesn’t always have to be about how your monthly blog views are looking. You an also celebrate connecting with some new followers on Twitter, creating a pin that got a bunch of clicks, or a lovely comment on your latest blog post.
Don’t compare yourself to others
There’s always going to be someone out there with more followers, or better photography skills, or ten times the amounts of engagement you’re getting. In my low moments I do get frustrated (I am a human after all) but what I realise is that I’m so new in my blogging journey. I can’t expect it to all just happen overnight. If it’s that easy, what’s the point?
Do break your goals into smaller bitesize chunks
Like most people, the ultimate goal is to be able to monetise my blog, but I know that’s not going to happen any time soon. So my current goal is to get to 5k views a month. Once I’m at that the next goal is to get to 10k views a month, and then 25k views (or sessions) so that I can apply to Mediavine and get ads running on my site. Start small, and work up!
Pay attention to your blog stats… but don’t obsess
I’m the worst for this, but it really doesn’t help you to be clicking on them ten times a day. That said, you definitely want to know what kinds of posts are performing the best so you can find out what your audience is interested in. I write a mix of lifestyle content on my blog but I find that the well-being content performs well on Pinterest, so guess what posts I spend the most time creating pins for?
Do follow established bloggers
They’re a treasure trove of advice! A blogger I follow on Twitter recently posted about the new ‘Today’ feature on Pinterest which shows everything that’s trending that day. If you have any blog content around that topic then schedule some pins and include some keywords and hashtags around the topic. I did that and got over 30 clicks to an old post that had just been sitting there.
When things aren’t going your way (or Pinterest throws an update in the mix that kills everyone’s engagement for a fews days!) it can be tempting to think that everything you’re doing is shit. You’re not. I saw something on social media the other day that said something along the lines of this: it’s not that your content isn’t good, it’s just that you haven’t found your audience yet. So just need to find them. And the best way to find them is to keep on doing what you’re doing, right?
Do have a scene change
Blogging is full of bits you really like and bits you don’t like quite so much. If you need a bit of scene change from blogging then sit on Canva for an hour or so and just create some pins? I find it pretty therapeutic as you’re using a different part of your brain that you would be when you’re writing. Likewise, you could also chat to fellow bloggers on Twitter or audit old blog posts, whatever you like!
It can be tempting to just throw the towel in but I guess this is the hardest part – when you have to grit your teeth and keep pushing when everything is telling you not to. I love being part of blogging Facebook groups because it really brings it home that everyone is going through the same thing. It is tough out there, but, you know what, if we all keep on pushing I reckon we can do this.